As we know, the most common variant of the text is an informational text. The main thing is to know the nuances of writing it, then you can easily develop flyers, flyers and other types of printed materials on your own without resorting to the help of designers. Also, a copywriter can easily do this job.
If you still decide to use the services of specialists, you can do it right here. Leaflets and booklets are perceived negatively by consumers due to the fact that they are everywhere imposed on people: in transport, coffee shops, cafes, in supermarkets, they are left in mailboxes and handed out on the streets. However, the manufacturer uses such types of advertising in order to increase sales, which, accordingly, will lead to higher profits. So, the flyer has some requirements:
1. Minimum text
The text of the leaflet should be minimal so that the reader, even with a cursory look, has time to read it.
2. The essence of the proposal
First you need to outline the essence of the proposal. Suppose you want to notify customers of upcoming discounts on prints and stamps for organizations on the CopyCenter website page. The text should be clearly and clearly written, for example: “fantastic discounts on gold jewelry”, so you will designate a group of products and attract more customers than if the heading contained, say, just the phrase “fantastic discounts”.
3. Do not use “NOT”
When writing text, it is not recommended to use the negative particle “not” in the sentence. For example, the sentence “Do not miss! Discounts on goods are valid until July 15 "should be replaced by the phrase:" Come! Discounts on goods are valid until July 15 ". The fact is that human perception is not simple, the subconscious mind ignores the “not” particle. Thus, distorted information will be deposited in the memory, the first sentence will be perceived as follows: “Skip it! Discounts on goods are valid until July 15, "and the consumer simply will not come to your store.
4. Simple syllable
The phrases should be simple and concise, there is no need to make the client think - he simply doesn’t have time, nor desire.
5. Offer a discount
It is important to think about what can be done in order to extend the life of each leaflet. After all, a potential customer can easily throw it away without even reading it. To avoid this, we can, suppose, notify the buyer that upon presentation of this leaflet he will receive a discount on the company's products.
Of course, it is impossible to guarantee a sharp increase in the number of customers, but correctly placed text, photos or images can really increase the result of this type of advertising.
